Question

Of the following products, which one would typically carry high psychological risk for the average consumer?

Answer 1

Answer:

an expensive mink coat

Explanation:

High psychological or perceived risk refers to the uncertainty that a consumer may have when he/she is purchasing a good or a product. Usually expensive goods carry a high perceived risk, e.g. house, boat, jewelry, car, etc.

In this case, an expensive mink coat carries high perceived risk because it is an expensive product and a customer considers the pros and cons of purchasing it.