A manufacturer of lawnmowers wanted to know the most important product attributes to consumers. The company's research team deve
loped a comprehensive list of lawnmower attributes. Respondents were asked to rate each attribute as either essential (3), nice to have but not essential (2), or unnecessary (1). The scale is an example of which type of measurement scale?
In ordinal measurement scale the order of values or variables are very important. Just as in the case above, the rating from 1-3 is according to the order of it's importance.
