Mostly because our modern civilizations were born there. "The region saw the development of some of the earliest human civilizations,
which flourished thanks to the water supplies and agricultural
resources available in the Fertile Crescent. Technological advances made
in the region include the development of writing, glass, the wheel, agriculture, and the use of irrigation." ~Wikipedia
I believe that it means you have to work for what you want, in other words, you are given what you need to do anything but you have to work for what you want