Amanda indicates that she wants to do some advertising to make people in the local area aware of the development, but she admits

Question

3 years ago

7

Amanda indicates that she wants to do some advertising to make people in the local area aware of the development, but she admits

that her advertising budget is limited, so she wants to spend her advertising dollars wisely by reaching her target audience -- adults age 55+.She asks you for your recommendations on the following advertising media. Which of the following advertising media would you recommend as being most useful in promoting Act Two Retirement Community to the target market?
Television
Radio
AARP Magazine
Direct mail

Computers and Technology

1 answer:

Nitella [24] · Answer 1 · 2022-04-27T07:18:58+03:00

Answer:

Either Radio or AARP Magazine

Explanation:

Given the clue that Amanda's audience is aimed towards adults aged 55+, they were born before online mail and televisions were big on the market. Many seniors enjoy reading daily news papers while others enjoy getting their news from an audio channel like the radio.