You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?
1 answer:
The technique that the advertising company used to persuade the viewer to use the diet pill was that they are using 'plain folks' to have the viewer relate.
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