Question

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?
A. Form utility
B. Time utility
C. Possession utility
D. Ownership utility

Answer 1

Answer:

b

Explanation:

Form utility is a type of nullity that occurs as a result of the design of the product or service itself.

Time utility exists when a company makes a good or service available to consumers at the time that is most desirable or convenient for them.

Possession utility is utility derived from owning a product