Question

________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, desirable understanding of the firm's offerings relative to competitors' offerings.

Answer 1

Answer: Positioning

Explanation: Positioning is a marketing strategy which is aimed at defining a brand's quality and offering in a distinctive manner. Positioning is used to set the boundary and establish the differences in the offerings and services by a firm which sets it apart from that offered by competing firms producing similar products or rendering similar services. Positioning defines the stand of a company's product or services in relation to that it's competitors by stating unique offerings of the firm's product. Therefore, giving customers a distinctive knowledge or understanding of the product from that of its competitors.