Answer:
external secondary data
Explanation:
Secondary data is information collected by other people or other sources. The most common secondary data sources are national censuses, sales reports, economic reports, etc.
This type of data is very useful because it can help us to reduce the costs of a marketing research or other types of studies. A lot of information can be found on the internet, but you must try to use only the information that comes from reliable sources.
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Answer:
True cost of the microwave is in 99% confidence interval:
Explanation:
Relevant data:
As we want to know the 99% confidence interval, the significance level is:
We need to estimate a confidence interval by a two tailed normal bell. Then we have:
The z-value for a probability of 0.005 in a normal standard distribution is 2.576
Confidence interval is given by;:
True cost of the microwave is in 99% confidence interval:
Equilibrium is the point where supply meets demand. Look at the table and see where those two columns are the same.
For B. look at the chart and see at 1,50 rent (the first column) the demand is greater than supply or not. If demand is less than supply, there is a surplus. If demand is higher, there is a shortage.
This applies to question C as well. Look at the first column, find the rent, and see if there is more supply or more demand.
Answer:
Marketing myopia
Explanation:
Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.