Reputation.
If a company has a bad reputation of allowing the sale of counterfeit goods, buyers will not trust the site and will not buy from it.
The description above is trying to define the
undifferentiated marketing strategy as this strategy focuses more on things
that will appear to the people, what will make people more attracted and feel
more appealed on what they are selling or trying to promote in which they try
to ignore the market segmentation. The undifferentiated marketing strategy
focuses more on the whole market with just one offer and they tend to use more
marketing strategies that will be of beneficial to them in terms of attracting
the consumers for this is their main goal and what they focus more when this
marketing strategy is being used in the business or marketing field.
Answer:
The Supreme Court ruled that the name Coke was so well known around the world, that it is effectively a common term for the trademarked Coca Cola. If other companies try to use similar terms like Koke for other types of products, e.g. bakery items, there is a risk that the Coca Cola company would be negatively affected by that product's image since consumers might associate Koke directly to Coca Cola.
It doesn't matter if the products were low quality or not, the courts cannot determine that, what matters is that the use of the term may negatively impact another company.
Answer: Dependability is defined as the quality of being able to be counted on or relied upon. When you always do everything that you say you will and never make promises you cannot keep, this is an example of dependability. YourDictionary definition and usage example.
Explanation:
