Answer:
Societal marketing.
Explanation:
Societal marketing basically is a concept that consider society's long-term interest while fulfilling both consumers' wants company's requirements.
The correct answer to this open question is the following.
Although the question provides no context or references, we can say that if the top-level management team has accepted your recommendation their effectiveness can be evaluated three months after implementation in the following way.
The recommendation needs to establish some goals that have to be accomplished in the short, medium, and long-range. After the first three months, you establish your exéctations and you should have included your KPIs or Key Performance Indicators in order to do the proper evaluation and knowing if the recommendations were valid or attainable. Lack of goals or KPIs to evaluate the recommendation would end up complicating the evaluation process.
Answer:
$4,000 gain
Explanation:
Some information was missing:
the spot rates for euros were:
- November 15, 20X3 $0.4955 per €1
- December 10, 20X3 $0.4875 per €1
- December 31, 20X3 $0.4675 per €1
- January 10, 20X4 $0.4475 per €1
In Chow's December 31, 20X3, income statement, the foreign exchange gain is ?
the goods costed €200,000 x 0.4875 = $97,500 on December 10, 20x3
the goods costed €200,000 x 0.4675 = $93,500 on December 31, 20x3
Since the goods were sold FOB shipping point, we have to use the shipping date (December 10) to calculate the original price. By December 31, the price in US dollars had decreased by $4,000 resulting in a foreign exchange gain.
