Question

A 2014 trailer for the TV show Homeland actually featured technology that made phones vibrate during exciting scenes, such as during bomb explosions and other suspenseful moments. This combination of audial, visual and tactile cues relied on which marketing strategy?1. Context Effects2. Differential Threshold3. Hedonic Consumption4. Sensory Marketing

Answer 1

Answer:

4) Sensory Marketing

Explanation:

Sensory marketing (or multi-sensory marketing) refers to marketing techniques  that try to reach and affect potential customers' senses. This way, their product and brand preferences can be influenced by their senses (other than seeing and hearing). Usually advertisements were directed only towards two of the customers' senses: seeing and hearing, but multi-sensory marketing tries to expand the customers' experience to other senses. For example, once I was in a movie theater and a fragrance (women's perfume) was released while showing a romantic scene.

Answer 2

Answer:

4

Explanation:

Sensory Marketing

This combination of audial, visual and tactile cues relied on sensory marketing strategy.

Sensory marketing is a marketing strategy that are used to reach customer’s senses and influence their behavior based on how brand and tactics make them feel.

The five senses are sight, hearing, taste, touch and smell. Sensory marketing is simply the process of winning a customer’s trust and attention by appealing to each of these five senses. it is popular among a variety of industries and businesses around the world to implement sensory marketing into their overall strategy. Thie phone vibrating during exciting scenes such as during bomb explosiondefinitely appeals to the sight and hearing of the customers.