Question

IKEA sells a portable workbench called the FAHRTFULL. The product has many positive features, and in German or Swedish markets, the name describes the product's features well (fahrt meaning travel). This brand name in the United States, however, may not be as effective due to __________.
a.
difficulty in showing "fahrtfull" in German and Swedish advertising

b.
governmental restrictions on brand names that read or sound like bodily functions
c.
the poor attempt at humor, which makes consumers question product quality
d.
disappointment when the product fails to perform as the brand name implies

e.
its unfavorable phonetic and semantic associations in English

Answer 1

Answer:

Option E

Explanation:

This is because the idea behind the name is what advertises the product in Sweden and Germany but in USA, the idea behind the name is defeated because the name doesn't mean traveling in English because of the difference in semantics and phonetics of the languages.