Question

Christina buys groceries every month from Target and rarely does much research on the products she buys. What is the marketing term for this type of consumer behavior

Answer 1

People do have preference. Routine response behavior is the marketing term for this type of consumer behavior.

What is consumer behavior?

Consumer behavior is known to be the study of how people, customers, groups, etc., often select, buy, or use goods, and services to answer to their needs and wants.

Routine Response is also known as Programmed Behavior. Here one is buying low cost items and as such one do not need much search and decision effort.

Learn more about  consumer behavior from

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