Question

Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (occupation) of prospective customers are used in which segmentation base?
A. personality
B. usage
C. needs
D. demographic
E. behavioral

Answer 1

Answer:

Demographic segmentation

Explanation:

Demographic segmentation can be defined as a market segmentation in which variables such as gender, ethnicity, age, income, occupation of potential customers are taken into consideration.

The market is divided into segment according to age, race, religion, gender, family size, ethnicity, income, and education.

Demographic segmentation makes information such as who will buy your products, where to sell your product, how to market your product available to the producer.

It ensures that customers are well cared for. When a producer focus on a particular group of customers, they will be more committed and dedicated to satisfying their customers. Demographic segmentation ensures customer satisfaction.