Question

Research indicates that an individual who uses the peripheral route to persuade others will be less likely to change attitudes than an individual who uses a direct or central route of persuasion.
True/False

Answer 1

Answer:

The correct answer is True.

Explanation:

Persuasion is the social influence that people have towards other individuals to give a message that influences the change of their behavior or beliefs.

The persuasion process has two routes:

Peripheral route for persuasion: in this route, people are poorly motivated, so it is a superficial persuasion since the person accepts the message because usually finds it familiar. This type of persuasion becomes short-lived because the person did not perform it analytically.

Direct or central route for persuasion: the person uses the arguments to persuade, so people can analyze it better, this makes the behavior change permanent because the person is motivated by the information.

For example, in the case of the investigations carried out, it will be observed that people who have used the peripheral route to persuade others will have less chance of changing their behavior. instead, those who use the direct persuasion route will have more opportunities to improve the attitudes of individuals.

I hope this information can help you.