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bonufazy [111]
3 years ago
5

True or False: The term "Attribute" is used frequently in Marketing. The textbook refers to ATTRIBUTE SETS; Universal, Retrieval

, or Evoked regarding consumer behavior in purchasing decisions. The term "Attribute" also applies to the defining characteristics of a product such as weight, size, color, stock number etc.
Business
1 answer:
Flauer [41]3 years ago
4 0

Answer:

True

Explanation:

Attribute refers to a trait or quality in general which distinguishes objects and things from one another.

In context of marketing, an attribute conveys a product feature which is regarded to be appealing to the buyers and provides utility. It represents quality and characteristics or product traits which distinguish one product from another in the marketplace.

Such unique traits could be w.r.t varying color, size, features, different functions which could act as determinants w.r.t a consumer's acceptance of such a product.

Product attributes are capable of universally inducing and evoking consumer behavior in their purchase decisions and also drawing repetitive purchases from such consumers.

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I believe your answer is A)True.
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3 years ago
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Clark Company produces flash drives for computers, which it sells for $20 each. Each flash drive costs $12 of variable costs to
Tomtit [17]

Answer:

contribution margin ratio= 0.4

Explanation:

Giving the following information:

Selling price per unit= $20

Unitary variable cost= $12

<u>To calculate the contribution margin ratio, we need to use the following formula:</u>

contribution margin ratio= (selling price - unitary variable cost) / selling price

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3 0
3 years ago
A Whopper combo meal costs $3.00 and gives you an additional 15 units of utility; a meal at the Embassy Suites costs $29.00 and
Olenka [21]

Answer:

be indifferent between the two meals

Explanation:

Marginal utility is the additional satisfaction received from consuming an additional unit of a good or service. Marginal utility is the additional utility derived from consuming one more unit of a good. the consumption decision is to consume more units of a good that gives the higher utility per good.

Marginal utility per good = marginal utility / price of the good

Whopper combo meal = 15 / 3 = 5

a meal at the Embassy Suites = 145 / 29 = 5

both meals have the same marginal utility of 5. She would be indifferent between consuming the two meals

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Answer:

Please see attachment .

Explanation:

Please see attachment .

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Suppose that: (1) the United States has a comparative advantage in producing chemicals; (2) Costa Rica has a comparative advanta
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Answer: If the United States eliminates its import quotas on Costa Rican sugar, <em><u>consumer surplus for American consumers of sugar products will rise.</u></em>

Here, the United States has finally decided to eliminates its import quotas on Costa Rican sugar. This will further allow the producer in Costa Rica to export more quantity of this commodity.

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