Question

True or False: The term "Attribute" is used frequently in Marketing. The textbook refers to ATTRIBUTE SETS; Universal, Retrieval, or Evoked regarding consumer behavior in purchasing decisions. The term "Attribute" also applies to the defining characteristics of a product such as weight, size, color, stock number etc.

Answer 1

Answer:

True

Explanation:

Attribute refers to a trait or quality in general which distinguishes objects and things from one another.

In context of marketing, an attribute conveys a product feature which is regarded to be appealing to the buyers and provides utility. It represents quality and characteristics or product traits which distinguish one product from another in the marketplace.

Such unique traits could be w.r.t varying color, size, features, different functions which could act as determinants w.r.t a consumer's acceptance of such a product.

Product attributes are capable of universally inducing and evoking consumer behavior in their purchase decisions and also drawing repetitive purchases from such consumers.