Question

50. The marketing concept implies that the manufacturer will ________; a production orientation implies that the manufacturer will _________. Make only what it knows people will buy; try to sell whatever it decides to make. Lower the cost of production; make only what it knows people will buy. Try to sell whatever it decides to make; lower the cost of production. Make only what it knows people will buy; lower the cost of production. Lower the cost of production; try to sell whatever it decides to make.

Answer 1

Answer:

Make only what it knows people will buy; try to sell whatever it decides to make.

Explanation:

The marketing concept focuses on the needs that the customers have to be able to offer what they would be willing to buy. On the other side, the production orientation is when a company focuses on the manufacturing process and would create products in which it is good at producing. According to this, the answer is that the marketing concept implies that the manufacturer will make only what it knows people will buy; a production orientation implies that the manufacturer will try to sell whatever it decides to make.

Answer 2

Answer:Make only what it knows people will buy.try to sell whatever it decides to make

Explanation:

The marketing concept is a concept of business which states that the satisfaction of,the customers want is the justification for the existence of a firm. It emphasizes that business activities should be focused towards the satisfaction of the consumers. However, The production orientation is a management orientation which assumes that consumers will favour those products which are available and affordable, and therefore, The major task of management is to pursue improved production and distribution efficiency.