Question

Henry Ford's statement, "Customers can have any color they want so long as it's black," typified the __________ era of marketing.A. market-orientedB. production-orientedC. value-based marketingD. retailing-orientedE. sales-oriented

Answer 1

Option B, "Customers can have any color they want so long as it's black," typified the production-oriented era of marketing.

Explanation:

From the start of capitalist systems to the early 1950s, a production orientation company dominated the market. The prevailing attitude was to potentially sell itself a high quality product. Due to the high demand and short supply of products, this approach has worked for many companies throughout this era.

The first stage acknowledged is the production period in marketing on the presumption that customers prefer products that are accessible and affordable. This philosophy won strategic combinations of broad allocation and cost leadership.