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olasank [31]
3 years ago
12

An advertising agency is developing advertisements to promote a political candidate. one ad is a radio spot airing during "drive

time," when listeners are stressed, distracted, and impatient. another advertisement is a print ad to appear in national newspapers and business magazines. how do these different types of ads relate to the routes to persuasion?
Business
1 answer:
brilliants [131]3 years ago
5 0

Answer:

The radio spot should reply on the peripheral route to persuasion.

Explanation:

The peripheral route to persuasion happens when the audience chooses whether to concur with the message dependent on different cues, besides the strength of the contentions or thoughts in the message.

Peripheral route of influence isn't being convinced by actualities yet by fame and popularity. It is shallow and is generally based on attractiveness. There is no elaboration and crowds are passive. Individuals utilize mental alternate ways for this. Change through this course is impermanent and leaves rapidly.

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Winston churchill's stamp collection was valued at $14 million when he died. at auction, it brought in only $4 million. what was
katrin2010 [14]

$4 million.

An item is worth what the market is willing to pay for it, which is sometimes different than the estimated value.

6 0
3 years ago
Correcting a market with an externality through taxation is _________ correcting it through a set output target from command and
Kipish [7]

Correct question:

Correcting a market with an externality through taxation is _________ correcting it through a set output target from command and control.

Group of answer choices

A. less efficient than

B. as efficient as

C. either more or less depending on the elasticity of demand

D. more efficient than

Answer:

Correcting a market with an externality through taxation is (A) less effective than correcting it through a set output target from command and control.

<h3>Correcting a market with taxation:</h3>
  • The government can discourage the consumption of harmful products by raising taxes on them.
  • Cigarette and alcohol taxes, for example, are raised on a regular basis to discourage their consumption and limit their adverse impacts on unconnected third parties.
<h3>Command and control strategies:</h3>
  • Command and control is a sort of environmental regulation that allows policymakers to expressly regulate both the amount and the procedure by which a company should maintain environmental quality.
  • Correcting marketing is more effective than correcting manufacturing through taxation.
<h3>Reason -</h3>

As it is stated above Correcting marketing is more effective than correcting manufacturing through taxation.

Therefore, Correcting a market with an externality through taxation is (A) less effective than correcting it through a set output target from command and control.

Know more about market correction here:

brainly.com/question/2626419

#SPJ4

7 0
2 years ago
Under Armour wants to assess its brand equity more effectively and asks its marketing team to convince upper management why it i
oee [108]

Answer:

The correct answer is letter "A": Brand equity is strategically important and correlates directly to Under Armour's profitability.

Explanation:

Brand equity refers to the perception consumers have about a firm that affects its value. Brand equity could be positive or negative. It is an important element for companies aiming to settle in the market through marketing strategies that generate more profits by attracting more customers. Brand equity can be measured by <em>price, customer satisfaction, popularity, brand awareness </em>or <em>market share.</em>

<em />

<em>Thus, the marketing team of Under Armour could state that conducting a brand equity measurement is crucial because it is related to the firm's ability to generate profit.</em>

3 0
3 years ago
Express the following comparative income statements in common-size percents. (Round your percentage answers to 1 decimal place.)
Mariulka [41]

Answer:

<u>GOMEZ CORPORATION </u>

<u>Comparative Income Statements</u>

<u> For Years Ended December 31</u>

<u>                                           Current Year                     Prior Year</u>

<u>                                               $                 %                          $                      % </u>

Sales                                  $785,000      100                    $640,000         100

Cost of goods sold                568,100     72.4                     288,800         45.1

Gross profit                            216,900     27.6                     351,200         54.9

Operating expenses                130,400    16.6                     221,600         34.6

Net income                               $86,500   11.0                       $129,600     20.3

The figure used to calculate the percentages is that of sale revenue. Each figure is expressed as a percentage of sales to determine the percent of expenses , profits etc.

5 0
3 years ago
To provide external shareholders with relevant, reliable, consistent, and comparable financial information, the accounting profe
masha68 [24]

Answer:

<u>Generally accepted accounting principles</u>

Explanation:

Generally accepted accounting principles abbreviated as GAAPs , refer to set of accounting rules and principles to ensure clarity, consistency of reported information and to enhance reliability and comparability of accounting information.

GAAPs were prescribed by Financial Accounting Standard Board (FASB) of the United States. The accountants of public companies in United States are supposed to abide by GAAP principles while compiling accounts and preparing financial statements.

Thus, GAAPs lay emphasis upon presenting financial information which is relevant to the shareholders, which is true and can be relied upon , which is consistent and which can be compared to deduce past trends and for forming opinions and arriving at conclusions.

6 0
3 years ago
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