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olasank [31]
3 years ago
12

An advertising agency is developing advertisements to promote a political candidate. one ad is a radio spot airing during "drive

time," when listeners are stressed, distracted, and impatient. another advertisement is a print ad to appear in national newspapers and business magazines. how do these different types of ads relate to the routes to persuasion?
Business
1 answer:
brilliants [131]3 years ago
5 0

Answer:

The radio spot should reply on the peripheral route to persuasion.

Explanation:

The peripheral route to persuasion happens when the audience chooses whether to concur with the message dependent on different cues, besides the strength of the contentions or thoughts in the message.

Peripheral route of influence isn't being convinced by actualities yet by fame and popularity. It is shallow and is generally based on attractiveness. There is no elaboration and crowds are passive. Individuals utilize mental alternate ways for this. Change through this course is impermanent and leaves rapidly.

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Suppose you were writing a social media plan for Two Scoops, with two objectives: to improve brand awareness in new markets and
Bas_tet [7]

The competitive environment and consideration set themselves are further quantitative metrics of brand awareness. You can accomplish this by outlining your brand and the brands of your rivals, then asking people to rate their familiarity with each brand on a qualitative scale ranging from "well known" to "totally unknown."

<h2>What is the role of quantitative research?</h2>
  • Quantitative research is beneficial since it offers precise numbers for comparison and referencing. We occasionally collaborate with Research, a California-based market research company, to assist us in designing and putting into practice quantitative research tactics since we have faith in their knowledge in this field.
  • We can confidently identify trends, quantify feelings and behaviors, and comprehend the perception of a destination brand based on information from a representative sample of the area's population by conducting statistically accurate, multi-modal surveys (or a regional population if doing competitive or key market research).
<h2>What is the role of qualitative research?</h2>
  • Comparatively, qualitative research is far more subtle. Instead of stating an actual reality, it "summarizes and infers." Qualitative research sheds light on the history of your brand and the people it stands for, while quantitative research serves the purpose of giving you the hard data you need to support your decisions.

Learn  more about Qualitative research at <u><em>brainly.com/question/13498255?referrer=searchResults</em></u>

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3 0
2 years ago
Why are the real income levels of Americans affected by rising prices?
Nat2105 [25]

"Real Wages" are wages that are adjusted for inflation and rising prices. As prices rise, people are able to buy less and less with their "nominal" (aka un-adjusted)  wages.

One example is gas for your car. If you make $1000 a month and gas goes up from $2.50 to $3, your un-adjusted wages stay the same (you still make $1000) but you can't buy as much of other things because your "real" wages have effectively gone down due to the price increase of gas.

4 0
3 years ago
On January 1, 2021, Everglade Company purchased the following debt securities and properly accounted for them as securities avai
hammer [34]

Answer:

Unrealized gain = $12,000

Explanation:

Security    Cost A     Fair value B    Unrealized amount (B-A)

ABC          $40,000    $55,000                 $15,000

DEF           $72,000    $65,000                -$7,000

XYZ           $16,000     $20,000                 <u>$4,000</u>

                                                        Total    <u>$12,000</u>

So, the unrealized gain to be recorded is $12,000

4 0
3 years ago
suppose that you are a member of the board of governors of the federal reserve system. the economy is experiencing a sharp rise
vivado [14]

The board of governors of the federal reserve system. The interest rate that a bank charges another bank for an overnight loan may be referred to as the federal fund rate. In other terms.

It refers to the interest added to any overnight are borrowing or lending of excess reserves by others.The Federal Reserve uses the Federal Fund Rates to help keep inflation under control and promote healthy economic growth.In this situation, where a nation's economy is seeing a strong rise in inflation, I would advise raising the federal funds rate to help rein in the rising inflation rate.The relative abundance or scarcity of reserves at the Federal Reserve is directly tied to both the inflation rate and the Federal Funds Rate.If an economy is going through a sharp and protracted inflationary tendency, I'll suggest the following adjustments.Increase in reserve ratio: I'll do that. Discount percentage: I'll raise the discount percentage.Open market operations: I propose reducing the money supply by increasing the sale of government bonds.

To know more about Fund rates visit:

brainly.com/question/23732411

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4 0
1 year ago
Over the course of a day, fans pour into a NASCAR venue at the rate of 8,000 people per hour. The average rate at which fans lea
bezimeni [28]

Answer:

Must be exactly 8,000 people per hour.

Explanation:

Flow rate or throughput is the rate at which customers, goods, or services flow though a business process. It is usually measured as an average number of units that pass through a process per unit time.

In this scenario the people that entered the NASCAR venue were 8,000 people per hour.

So when people are coming out of the NASCAR venue average rate of flow out must be 8,000 people per hour.

The rate of units entering a business process must be equal to rate of units coming out per unit time.

8 0
3 years ago
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