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olasank [31]
3 years ago
12

An advertising agency is developing advertisements to promote a political candidate. one ad is a radio spot airing during "drive

time," when listeners are stressed, distracted, and impatient. another advertisement is a print ad to appear in national newspapers and business magazines. how do these different types of ads relate to the routes to persuasion?
Business
1 answer:
brilliants [131]3 years ago
5 0

Answer:

The radio spot should reply on the peripheral route to persuasion.

Explanation:

The peripheral route to persuasion happens when the audience chooses whether to concur with the message dependent on different cues, besides the strength of the contentions or thoughts in the message.

Peripheral route of influence isn't being convinced by actualities yet by fame and popularity. It is shallow and is generally based on attractiveness. There is no elaboration and crowds are passive. Individuals utilize mental alternate ways for this. Change through this course is impermanent and leaves rapidly.

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Which of the following refers to the marketing activity in which a firm "ambushes" consumers with promotional content in places
dlinn [17]

The correct answer is choice 4, ambient advertising.

Ambient advertising is the practice of placing unusual advertisements or promotion content on items and in areas where consumers would net be expecting to see advertising. This ambient advertising may be in bathrooms, inside refrigerators, or many other areas where you would not expect to see advertising.

7 0
3 years ago
Proponents of using the inflation tax to finance government budget deficits argue that: Multiple Choice these deficits would be
antoniya [11.8K]

Answer:

while inflation is undesirable, the breakdown of the economy that would occur in the absence of an inflation tax would be worse.

Explanation:

This is because, they believe that, when the economy under inflation is taxed, the money generated would be used to cushion the effects of those inflation through adequate management and administering of policies and projects.

4 0
3 years ago
Which of these does NOT describe a friction that might prevent firms from choosing the optimal level of capital? A. Making too b
tekilochka [14]

Answer:

<u> C. The firm likes its workers and doesn’t want to replace some jobs with machinery.</u>

Explanation:

Optimal level of capital simply refers to an ideal strategy used by a firm to raise capital. For example, a firm may decide between debt financing or equity financing, depending on the company's desired level of capital.

So, an already operational firm with that likes its workers and doesn’t want to replace some jobs with machinery has no direct relationship with its level of capital.

8 0
4 years ago
Morales Company sells $320,000 of its receivables to Instant Factors, Inc. Instant Factors assesses a finance charge of 3% of th
bazaltina [42]

Answer:

Dr Cash $310,400

Dr Factoring expense$9,600

Cr Account receivable $320,000

Explanation:

Preparation of the journal entry to record the sale of the receivables on Morales Company's books.

Dr Cash $310,400

($320,000-$9,600)

Dr Factoring expense$9,600

($320,000*3%)

Cr Account receivable $320,000

(Being to record the sale of the receivables on Morales Company's books

7 0
3 years ago
A national survey of small-business owners was conducted to determine the challenges for growth for their businesses. The top ch
soldi70 [24.7K]

Answer:

0.18

Explanation:

Let P(E) = People who think Economy is a challenge = 0.46

P(W) = People who think finding qualified worker is a challenge = 0.37

P(W and E) = People who think both economy and finding worker is a problem = 0.15

P(E/W) = People who think economy is a problem given that finding worker is a challenge to growth as well = P(W and E)/ P(W) + P(E) = 0.15/0.46+0.37 = 0.18

3 0
3 years ago
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