Question

Burger21 is a chain of fast-food restaurants that got its start in Tampa, Florida. In order to increase sales, the company has opened restaurants in other states and there is now one in the Chicagoland area. This would be an example of a ______________________ strategy.
a. diversificationb. market duplicationc. product developmentd. market penetratione.market development

Answer 1

Answer:

e. Market development

Explanation:

Market development -

It is the strategy , which enables to find out new marketing segments for the current products , is referred to as market development .

The target of this market development are the non - buying customers and tries to target new consumers in the new segments .

Hence , from the given scenario of the question,

The correct term is market development .