Burger21 is a chain of fast-food restaurants that got its start in Tampa, Florida. In order to increase sales, the company has o

Question

3 years ago

13

Burger21 is a chain of fast-food restaurants that got its start in Tampa, Florida. In order to increase sales, the company has o

pened restaurants in other states and there is now one in the Chicagoland area. This would be an example of a ______________________ strategy.
a. diversificationb. market duplicationc. product developmentd. market penetratione.market development

Business

1 answer:

frez [133] · Answer 1 · 2021-12-12T05:50:24+03:00

Answer:

e. Market development

Explanation:

Market development -

It is the strategy , which enables to find out new marketing segments for the current products , is referred to as market development .

The target of this market development are the non - buying customers and tries to target new consumers in the new segments .

Hence , from the given scenario of the question,

The correct term is market development .