Answer:
A. The firm's Executives
Explanation:
External Sources to a firm are those sources that are related to be not part of the day to day running of the affairs of the firm. As such the firm's executives are internal sources because they represent the interest of the firm.
In case of a sole proprietorship or partnership business, these executives are the owners of the business while in the case of listed firms, they represent the interest of the owners of the firm. They cannot therefore be regarded as external sources
Competitors are related as they are within the same product line but they are not involved in the daily affairs of the firm, suppliers make raw materials available while customers patronise the business. Trade shows magazine on the other hand independently report the progress of all firms within the industry. These are the external sources.
Answer: rivals announce their monthly profit margins in public.
Explanation:
Strategies are the actions or plans which are put in place by a company in order to have competitive edge over its rivals and also achieve the organization objectives.
Managers must modify their strategies when:
• changing circumstances affect performance and the desire to improve the current strategy.
• rivals make or adjust moves in the market due to the shifting needs of buyers.
• encountering stagnating market conditions and increasingly restrictive new customer acquisition opportunities.
• evidence is mounting that the current strategy is becoming less effective.
The last option isn't necessary in order to modify their strategies. Rivals announcing their monthly profit margins in public isn't enough reason for a company to alter its strategies.
Answer:
B) Cannibalization occurs when the sales of a new brand take away from sales of an existing brand. Whenever a firm sells a new product it must look out for cannibalization. Michael's new mp3 players are cannibalizing the sales of his old players.
Explanation:
Market cannibalization occurs when a company's new product line crowds out the existing market for its current products, rather than expanding the company's market base as originally intended. In other words, rather than appealing to an additional segment of the market, a new product line appeals to the company's current market, reducing the demand for its established products. In this respect, market cannibalization is an instance in which a company's own two product lines compete against one another.
