Question

The marketing manager at​ Arbor's Delicatessen targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of​ low-fat, low-calorie meals that appeal to dieters.​ Arbors' approach is best referred to as​ ________ segmentation.

Answer 1

Answer:

psychographic segmentation

Explanation:

The consumer research uses psychographic segmentation as a form of market differentiation which distinguishes consumers into sub-groups based on common behavioral traits, including subconscious or aware beliefs, incentive and preferences to understand and forecast the behavior of consumers. Psychographic segmentation is centered on the characteristics, beliefs, behaviors, desires and lifestyles of your consumer market.