Question

Janet, the CEO of Kellyntus, an e-commerce fashion site, makes a media announcement about the company's decision to acquire Shoetoppin, an e-commerce footwear site. In the context of managerial roles, which of the following roles does Janet illustrate in this scenario?

Answer 1

Answer:

Spokesperson Role

Explanation:

The spokesperson role involves getting information about the organization out to the public and working to ensure effective flow of this information. Individuals with these roles work hand in hand with brand managers and public relations executives to craft information to the public which may take the form of press releases that are effective and timely.