Answer:
implementation
Explanation:
The marketing process of any company can undermine brand position and customer loyalty. This is a strategic process that guides the overall marketing process and keeps the target audience focused while pursuing business goals and objectives. The process provides an effective way to measure the status and success of initiatives. Strategic marketing can be explained as a planning process for developing and implementing operations to gain competitive advantage in a particular area. This process is very important for summarizing and simplifying the goals and objectives of a company and how it can be achieved. Companies wishing to gain a certain share in the market include clear missions, research of industry status, identification and development of specific objectives, implementation and, first of all, marketing for clients.
- Company's mission, goals and objectives.
Strengths, weaknesses, opportunities and threats affecting brand marketing.
- Distribution of channels and necessary resources to be used to support marketing initiatives.
Identify the specific needs of the target audience and group.
- Dimensional measurements that clearly show where the work stops during the period and how successful the customer interaction and awareness is.
There are three stages to the strategic marketing process
1) Planning stage - Strategic marketing planning phase is very important because it assesses the strengths and weaknesses of the company, technological change, foreign competition, industry culture and the current state of the company. This planning phase includes four main components:
SWOT analysis: SWOT analysis is a strategic analysis tool to identify strengths, weaknesses, opportunities and threats of the company and to determine the company's position in the market. 5Cs analysis is a marketing tool that analyzes the internal and external environment in which a company operates. Pestle Analysis is also a marketing concept and tool that analyzes the external environment of a company where a company operates, or plans to launch a product or service, as a PEST Analysis.
Marketing Program: The next step is to develop a mixed marketing program when customer needs are identified and products that meet those needs are identified. This is the "how" side of the planning stages and focuses on the budget required for 4Ps and each item in the mix.
2) Implementation stage - This is mainly a form of activity in the process of strategic marketing. It is important to determine whether the company can achieve the planning at the planning stage. Once the plan is skillfully established, it can be implemented through the sales forecast and budget using the following four components:
- Sources: Money for the development and marketing of new products
- Preparation of planning plans: Time allotted for specific tasks to implement them.
-Create a marketing organization: A marketing hierarchy should be placed in order to follow your fruit plans.
-Marketing plan implementation: This includes paying attention to details and focusing on the strategy outlined in the marketing plan.
3) Evaluation or control phase
This is the stage of control and ensures that the results obtained from the plan are in line with the objectives. Deviations in the plan should be immediately observed and corrected. Assessing the effectiveness of your marketing strategy draws attention to the following.
Can be measured against uncertainty: milestones define goals
- Tactical strategy: explains strategy goals and explains actions to achieve tactical goals
Can be used conventionally: it should be achieved tactically, instead of depending on external uncontrolled forces.
-Marketing strategy: Tactically supported by the work plan to achieve the goals.
