Question

You are directed to study the factors close to the company that affects its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and the public. What are you studying?
a. the macroenvironment
b. the microenvironment
c. the marketing environment
d. the green movement
e. the global environment

Answer 1

Answer: B. The microenvironment

Explanation: An organization's marketing environment is the totality of the internal and external component which affects the ability of an organization to develop and maintain transactional and customer oriented-relationships with its target market.

The micromarketing environment involves the internal factors such as

management, marketing channels or personnel, suppliers, distributors, competitors, middlemen and other factors close to the company and their effect on organization's ability to serve it's customers.

Economic, Cultural, Political and other external factors are referred to as the macromarketing environment.

Answer 2

Answer:

B- THE MICROENVIRONMENT

Explanation:

The micro-environment can be define as the forces which affect company inabilty to serve its clients because they are closer to the company thereby influencing the company directly.

This may include the company , their suppliers, marketing intermediaries, the customer markets, competitors, and the public.

It is also the elements in an organization's environment that affect its ability to perform

and make decision.