Another term that can be used for Defensive strategy is retrenchment strategy.
- Defensive strategy can be regarded as marketing tool which is been used by companies in retaining valuable customers that can be easily loose to their competitors.
- Competitors can be regarded as other firms that are present in the same market selling almost similar products
- This strategy is been utilized by companies in market leadership positions in defending market share from attacks by challengers;
- Some if the defence strategies are;
<em>counter-offensive defence</em>
<em>contraction defence</em>
<em> position defence</em>
<em>mobile defence</em>
<em>flanking defence</em>
<em> pre-emptive defence</em>
Therefore, defensive strategy can be explained as marketing tool that is been utilized by management in defending their business from potential competitors.
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In this case, buyers view the sellers' products as NOT identical.
<h3>What is
sellers' products?</h3>
sellers' products serves the product of a company, that is been branded so as to gain more consumers.
In the case above above even though the product is coffee for both seller , their package and branding is different so therefore, they will attract different numbers of consumers.
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Answer:
Four of the concepts are external decision makers and the other four are internal decision makers.
Explanation:
a. customer E
b. pany manager I
c. Internal Revenue Service I
d. lender E
e. investor E
f. controller I
g. cost accountant I
h. SEC E
Answer:
Difference between intra departmental communication and interpersonal departmental communication
Explanation:
Intra means within , Inter means between
Intra departmental communication means communication (exchange of information) between people, within the same department in an organisation.
Interpersonal departmental communication means communication (exchange of information) between people, from different departments in an organisation.
<span>What is the most important duty of a firm's financial officer? to ensure that the firm has enough cash on hand to meet its commitments at any given time to decide how to pay for investments to manage working capital to make investment decisions?</span>