Question

A toothpaste company has different products for children and adults. It applies a different marketing strategy for each of these customer groups. Which of the following segmentation bases is the company using to divide its market in this case?demographic

Answer 1

Answer:

Demographic Segmentation.

Explanation:

A toothpaste company has different products for children and adults. It applies a different marketing strategy for each of these customer groups. It is using the demographic segmentation where marketers divide the heterogeneous market into homogeneous characteristics based on demographic variables such as age, family size, gender, education, income, occupation, religion, race and nationality. The main logic behind demographic segmentation is that these variables are very easy to access and measure as well, consequently, provides a suitable base for segmenting a market. Customer's needs, wants and usage changes with the demographic elements, therefore, these factors provide very effective base for market segmentation process.