Question

What problems or constraints did Michael Dell identify and act upon in order to enter the market ?

Answer 1

Michael Dell identified that computers would become commodities and with that, they would be padronized and plain, because the most important would be the price and the delivery. What Dell did was start selling computers directly to consumers, cutting out the middleman. That way he could assemble the computer himself, offering a customized and cheaper product to his clients. His strategy worked and his company became the fastedt-growing enterprise in the country.