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dedylja [7]
3 years ago
8

Warren Cassell, owner of Just Books, a very small book store, makes special orders for customers at no extra charge, provides fr

ee gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "Meet the Author" breakfasts, and publishes a newsletter for book lovers. By offering his customers lots of "extras" they do not get at larger bookstores, Cassell has won a growing base of loyal customers. Cassell is relying on which marketing strategy
Business
2 answers:
Anna007 [38]3 years ago
5 0

Answer:

Cassell is relying on Guerrilla Marketing strategy in this case.

Explanation:

Guerrilla Marketing:

It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.

Example:

The common example of guerrilla marketing is as follow:

A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.  

In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.    

Mademuasel [1]3 years ago
5 0

Answer:

Guerrilla marketing strategy

Explanation:

When a company uses guerrilla marketing strategies they are looking for unconventional ways to provide their customers with an extraordinary experience. Usually small companies are able to use this type of strategies because it involves unconventional tactics and surprise factors, which are very difficult to carry on by larger firms.

For example, a local coffee shop where the owner knows the clients by name, asks about their families and has developed a friendly relationship with them. The products are not standardized and vary every couple of days, new recipes are continuously introduced and the clients view the store as part of their lives. Those "extras" that come with the service make the difference and create a very loyal customer base.

You wouldn't find that at a Starbucks since employees come and go, and the client volume is so large that it makes personal interactions extremely difficult, and the products are standardized.

You might be interested in
A company's structure should be aligned with:________
diamong [38]

A company's structure should be aligned with its strategy.

Aligning a company's structure to its approach is critical for strategy execution success. The organization structure needs to assist the strategy and its execution. while possible, management must make sure that the company structure is obvious, decentralized, and formalized.

A company's structure is about converting its organizational structure to benefit a competitive part in a patron fashion. This new client conduct could be very profitable, and the agency sees the sales that may stem from it. Entrepreneurial is not a diagnosed form of organizational structure. Intrapreneurs are personnel who work inside a business in entrepreneurial ability, developing progressive new merchandise and procedures for the organization.

A traditional line organizational shape is simply the location to start for most groups, especially the smaller ones that don't always comprise a considerable range of departments or require the main variety of hyperlinks within the chain of conversation.

Learn more about the company's structure here:-brainly.com/question/23879809

#SPJ4

3 0
2 years ago
A golf ball manufacturer gives us its data for the year: WIP Inventory, January 1 Units started Units completed and transferred
N76 [4]

Answer:

c. $10,106 if taken separately for Direct Material or Conversion Costs

Or None of these as total cost is $ 10,779+$ 10,081= $20860 for units transferred out

Explanation:

                                         

                                              Units         % of                       Eq. Units

                                                              Completion      D.M          Conversion

Units completed and

transferred out                 6,400 units         100%            6400           6400

WIP Inventory,                  3,100 units         90%,60%       2790           1860

December 31

<u>Total Units to account for                                                 9190             8260</u>

Direct materials            $15,478

Direct labor                    $7,400

Manufacturing Overhead  $5,611

Direct Material Cost per unit= $ 15478/9190= $ 1.684

Conversion Cost per unit=   $13011 / 8260= 1.575=$ 1.58

Direct Material Cost for Completed units = 6400 * $1.684= $ 10,779

Conversion Cost for Completed units = 6400 *1.575= $ 10,081

6 0
3 years ago
On March 1, the Mixing Department had 550 rolls of paper in process. During March, the Mixing Department completed the mixing pr
inn [45]

For the Mixing Department, the following journal entries are prepared.

Journal Entries:

1. Debit Work in Process $13,095

Credit Direct materials $5,720

Credit Direct labor $4,125

Credit Manufacturing overhead $3,250

  • To record costs of materials, labor, and manufacturing overhead allocated.

2. Debit Transfer out $13,630

Credit Work in Process $13,630

  • To record the cost of units completed and transferred out.

Data and Calculations:

                                       Direct       Direct     Mfg o/h       Total

                                     Materials    Labor    Allocated     Costs

Beginning inventory        $280        $365        $180        $825

Costs added in March    5,720        4,125      3,250      13,095

Total costs                   $6,000    $4,490    $3,430    $13,920

                                            Physical         Direct       Conversion

                                               Units        Materials         Costs

<u>Units to account for:</u>

Beginning Work in process    550

Started in March                  4,650

Total units to account         5,200

Completed & transferred    4,700

Ending work in process         500

<u>Units accounted for:</u>

Ending work in process       500            100 (20%)         100 (20%)

Completed & transferred  4,700        4,700 (100%)    4,700 (100%)

Total equivalent units                         4,800                4,800

                                            Direct       Conversion     Total

                                         Materials         Costs         Costs

<u>Costs to account for:</u>

Beginning inventory          $280               $545        $825

Costs added in March      5,720               7,375      13,095

Total costs                     $6,000            $7,920    $13,920

Total equivalent units      4,800              4,800

Cost per equivalent unit $1.25              $1.65

                          ($6,000/4,800)             ($7,920/4,800)

<u>Costs accounted for:</u>

Completed & transferred $5,875           $7,755        $13,630

                              (4,700 x $1.25)        (4,700 x $1.65)

Ending inventory                  $125              $165               $290

                                 (100 x $1.25)         (100 x $1.65)

Total costs accounted    $6,000            $7,920       $13,920

Learn more: brainly.com/question/24246457

7 0
3 years ago
Why is honesty an important component of bargaining it is not you can use more marketing techniques to sell a product if you str
ser-zykov [4K]

If a person doesn't trust you then they will tell other people and the other people won't trust you

8 0
3 years ago
Donovan Company incurred the following costs while producing 500 units: direct materials $10 per unit, direct labour $25 per uni
Dafna1 [17]

Answer:

Option (D) is correct.

Explanation:

Unit product cost:

= Direct materials + Direct labor + Variable manufacturing overhead + Fixed manufacturing overhead

= $10 + $25 + $15 + $20

= $70

Operating income using absorption costing:

= (500 units × $100) - (500 units × $70) - (500 units × $5) - $7,500

= $50,000 - $35,000 - $2,500 - $7,500

= $5,000

8 0
3 years ago
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