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dedylja [7]
4 years ago
8

Warren Cassell, owner of Just Books, a very small book store, makes special orders for customers at no extra charge, provides fr

ee gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "Meet the Author" breakfasts, and publishes a newsletter for book lovers. By offering his customers lots of "extras" they do not get at larger bookstores, Cassell has won a growing base of loyal customers. Cassell is relying on which marketing strategy
Business
2 answers:
Anna007 [38]4 years ago
5 0

Answer:

Cassell is relying on Guerrilla Marketing strategy in this case.

Explanation:

Guerrilla Marketing:

It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.

Example:

The common example of guerrilla marketing is as follow:

A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.  

In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.    

Mademuasel [1]4 years ago
5 0

Answer:

Guerrilla marketing strategy

Explanation:

When a company uses guerrilla marketing strategies they are looking for unconventional ways to provide their customers with an extraordinary experience. Usually small companies are able to use this type of strategies because it involves unconventional tactics and surprise factors, which are very difficult to carry on by larger firms.

For example, a local coffee shop where the owner knows the clients by name, asks about their families and has developed a friendly relationship with them. The products are not standardized and vary every couple of days, new recipes are continuously introduced and the clients view the store as part of their lives. Those "extras" that come with the service make the difference and create a very loyal customer base.

You wouldn't find that at a Starbucks since employees come and go, and the client volume is so large that it makes personal interactions extremely difficult, and the products are standardized.

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The greenhouse effect is caused solely by human activity.<br> a. True<br> b. False
notsponge [240]
False. Things like volcanoes can cause the greenhouse effect.
5 0
3 years ago
Kylie has been practicing repeating phrases such as, "I know I don’t wear the latest fashions, but I am comfortable. Surely othe
Alex787 [66]

Answer: Self-affirmations

Explanation:

Here, in this particular case Kylie has been using affirmations that act as the positive statements in order to help her overthrow the self-hindering, sabotaging ,disrupting negative thoughts and ideas. For an individual to use these affirmations, they should first examine the thoughts and attitudes that they would like to change.

7 0
4 years ago
The real estate contract for a specific property for use as an unlicensed petroleum sales operation was forced to terminate.
motikmotik

Answer: A. Impossibility of performance

Explanation:

Impossibility of contract is a doctrine where by a contract is rendered invalid on the bases of uncontrollable circumstances which renders performance of contract impossible. Impossibility of performance can be difficult to prove.

8 0
3 years ago
The Two Dollar Store has a cost of equity of 11.9 percent, the YTM on the company's bonds is 6.2 percent, and the tax rate is 40
Fofino [41]

Answer: 9.03%.

Explanation:

Given: The Two Dollar Store has a cost of equity of 11.9 percent, the YTM on the company's bonds is 6.2 percent, and the tax rate is 40 percent.

Debt to equity ratio is .54

i.e. \dfrac{debt}{equity}=\dfrac{0.54}{1}\ ...(i)

Adding denominator to numerator on both the sides, we get,

\dfrac{debt+equity}{equity}=\dfrac{1.54}{1}\\\\\Rightarrow\ \dfrac{equity}{debt+equity}=\dfrac{1}{1.54}  

i.e. Weighted equity = \dfrac{1}{1.54}\ ....(ii)

From (i)

\dfrac{equity}{debt}=\dfrac1{0.54}\

Adding denominator to numerator on both the sides we get,

\dfrac{equity+debt}{debt}=\dfrac{1+0.54}{0.54}

\dfrac{equity+debt}{debt}=\dfrac{1.54}{0.54}

Thus, weight of debt=\dfrac{1.54}{0.54}

Now,

Weighted average cost of capital=(Weight of equity) × (cost of equity)+(Weight of debt)×(Cost of debt)×(1-tax rate)

\dfrac{1}{1.54}\times (0.119)+\dfrac{0.54}{1.54}\times(0.062)\times(1-0.40)\\\\=0.07727+0.02174(0.60)\\\\=0.07727+0.02174(0.60)\\\\=0.07727+0.013044\\\\=0.090314\approx9.03\%

Hence, the weighted average cost of capital is 9.03%.

3 0
3 years ago
Terry and Jim are both involved in operating illegal businesses. Terry operates a gambling business and Jim operates a drug-runn
Jet001 [13]

Answer:

(c)Terry should report profit from his business of $250,000

Explanation:

Before computing the actual solution, first, we have to compute the net income of both the parties

For Terry = Gross revenue - employees salaries - rent and utility expenses

               = $500,000 - $200,000 - $50,000

               = $250,000

For Jim = Gross revenue - cost of goods sold

             = $500,000 - $125,000

            = $375,000

The other item values would not relevant for deduction. Hence, ignored it

Therefore, option c is correct.

               

3 0
3 years ago
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