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dedylja [7]
3 years ago
8

Warren Cassell, owner of Just Books, a very small book store, makes special orders for customers at no extra charge, provides fr

ee gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "Meet the Author" breakfasts, and publishes a newsletter for book lovers. By offering his customers lots of "extras" they do not get at larger bookstores, Cassell has won a growing base of loyal customers. Cassell is relying on which marketing strategy
Business
2 answers:
Anna007 [38]3 years ago
5 0

Answer:

Cassell is relying on Guerrilla Marketing strategy in this case.

Explanation:

Guerrilla Marketing:

It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.

Example:

The common example of guerrilla marketing is as follow:

A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.  

In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.    

Mademuasel [1]3 years ago
5 0

Answer:

Guerrilla marketing strategy

Explanation:

When a company uses guerrilla marketing strategies they are looking for unconventional ways to provide their customers with an extraordinary experience. Usually small companies are able to use this type of strategies because it involves unconventional tactics and surprise factors, which are very difficult to carry on by larger firms.

For example, a local coffee shop where the owner knows the clients by name, asks about their families and has developed a friendly relationship with them. The products are not standardized and vary every couple of days, new recipes are continuously introduced and the clients view the store as part of their lives. Those "extras" that come with the service make the difference and create a very loyal customer base.

You wouldn't find that at a Starbucks since employees come and go, and the client volume is so large that it makes personal interactions extremely difficult, and the products are standardized.

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Genesis Scents has two divisions: the Cologne Division and the Bottle Division. The Bottle Division produces containers that can
ElenaW [278]

Answer: $4

Explanation:

The Bottle division is said to be able to meet all excess demand outside as well as that of the Cologne Division.

When this is the case in a company, individual divisions are allowed to transfer to each other at a rate equal to their Variable Costs. This is the general rule.

The Variable Costs for the containers is $4 so that is the transfer price as well.

7 0
3 years ago
Sensitivity analysis measures: Group of answer choices Changes in the depreciation tax shield over the life of the project Chang
bulgar [2K]

Answer:

None of the above

Explanation:

A sensitivity analysis measures how under a certain set of assumptions, different values of an independent variable influence the dependent variable. It is also known as what if analysis and it is based on various assumptions. Options given in the question like changes in depreciation tax shield over a project's life, changes in production levels with the changes in revenue etc. are absolutely certain to an extent, or in other words, bound to happen.

7 0
3 years ago
The oviedo thespians are planning to present performances of their florida revue on 2 consecutive nights in january. it will cos
bagirrra123 [75]
<span>For 2 nights cost is $10,000 for theater rental, insurance, and musicians. 10% of $10,000 is $1000 that goes to theater if $10,000 worth of ticket is sold, which is to break even. Now the break even cost is $10,000+$1000= $11,000. Cost of one ticket is $10, to break even the total cost, number of tickets that must sell is $11,000 divided by $10, which is 1100 tickets. 1100 tickets must sell in total for two nights to break even.</span>
7 0
3 years ago
I’ll give 20 points to the best answer !!!
elena-14-01-66 [18.8K]

Answer:

The answer is "Slide Master View"

Explanation:

Slide Master Look is indeed the name of this feature. This can help you keep track of all the presentations you've created and change those ones that require work or even more information. The additional feature is the ability to change the presentation's actual picture, as it may be extended to all slides. Slide master view also allows you to change the text format & placeholders.

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Nelson is documenting all the steps it takes to recruit, hire, and onboard a new employee. What would be the best way to describ
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The best way to describe the steps is to define them in a systematic way.

Explanation:

For recruiting, Nelson should look for various alternatives where he can approach skilled group of people like institutions and colleges, placement agencies or he can also contact head hunters for highly skilled jobs.

For onboarding he should access the talent potential employee is bringing on the table considering the general market practice for such job and thus offering him a pay structure that would attract him to join keeping the best interest of the company in mind.

He should also make him clear the terms and conditions as per the job and providing him a healthy work environment and help him to get to know the people he will be working with.  

To know more about Recruitment, click here

https://brainly.in/textbook-solutions/q-state-difference-recruitment-selection-2

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