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dedylja [7]
3 years ago
8

Warren Cassell, owner of Just Books, a very small book store, makes special orders for customers at no extra charge, provides fr

ee gift-wrapping, conducts out-of-print book searches, offers autographed copies of books, hosts "Meet the Author" breakfasts, and publishes a newsletter for book lovers. By offering his customers lots of "extras" they do not get at larger bookstores, Cassell has won a growing base of loyal customers. Cassell is relying on which marketing strategy
Business
2 answers:
Anna007 [38]3 years ago
5 0

Answer:

Cassell is relying on Guerrilla Marketing strategy in this case.

Explanation:

Guerrilla Marketing:

It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.

Example:

The common example of guerrilla marketing is as follow:

A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.  

In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.    

Mademuasel [1]3 years ago
5 0

Answer:

Guerrilla marketing strategy

Explanation:

When a company uses guerrilla marketing strategies they are looking for unconventional ways to provide their customers with an extraordinary experience. Usually small companies are able to use this type of strategies because it involves unconventional tactics and surprise factors, which are very difficult to carry on by larger firms.

For example, a local coffee shop where the owner knows the clients by name, asks about their families and has developed a friendly relationship with them. The products are not standardized and vary every couple of days, new recipes are continuously introduced and the clients view the store as part of their lives. Those "extras" that come with the service make the difference and create a very loyal customer base.

You wouldn't find that at a Starbucks since employees come and go, and the client volume is so large that it makes personal interactions extremely difficult, and the products are standardized.

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Doss [256]

Answer:

A. 3.8 YEARS

B YES

C $325.91

Explanation:

Payback period is the amount of time it takes to recover the amount invested in a project from its cumulative cash flows.

payback period = amount invested / cash flows

$1,900 / $500 = 3.8 years

the project should be accepted because the payback period is less than the maximum acceptable year

Net present value is the present value of after tax cash flows from an investment less the amount invested.

NPV can be calculated using a financial calculator

cash flow in year 0 = $-1900

cash flow each year from year 1 to 5 = $500

I = 4%

NPV = $325.91

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

6 0
3 years ago
______ are the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectivenes
MA_775_DIABLO [31]
Resources are the assets, capabilities, processes, information, and knowledge that an organization uses to improve it's effectiveness and efficiency, to create and sustain competitive advantage, and to fulfill a need or solve a problem.
4 0
3 years ago
A firm has an equity multiplier of 1.57, an unlevered cost of equity of 14 percent, a levered cost of equity of 15.6 percent, an
Elanso [62]

Answer:

10.45%

Explanation:

Calculation to determine the cost of debt

B/S = 1.57 − 1

B/S = .57

.156 = .14 + .57(1 −.21)(.14 − RB)

.156 = .14 + .57(.79)(.14 − RB)

RB = .1045*100

RB= 10.45%

Therefore the cost of debt is 10.45%

6 0
3 years ago
The ______________ is essentially a device that monitors subjects’ physiological changes. These include changes in heart rate, r
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Answer:

B, Psycho galvanometer

Explanation:

A psycho galvanometer is one a device used to determine skin changes to elsctrical resistance in response to emotional stress. In advertising, the psycho galvanaometer is used to determine the acceptance or lack thereof of advertisements, products, etc. If there is a low resistance of the skin to electrical responses, then the advetisement is successful. If resistance is high, the advertisement is not successful and a new advertisement should be considered.

6 0
3 years ago
Taylor takes her employees' opinions into consideration via reasoning and discussion when making departmental decisions. Which o
qwelly [4]

Answer:

A. Flexible

Explanation:

Taylor takes her employees' opinions into consideration via reasoning and discussion when making departmental decisions. She is very much flexible  with her role models. She listens to her employees, takes advises from them and then accordingly make divisions. She is the best example of a leader who learn from others and make plans with the help of others in the changing situations. An effective leader and manager should be flexible in order to make their employees and followers comfortable with them. In this way, they can share and coordinate quite effectively.  

6 0
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