Question

Maidenform Brands is a global intimate apparel company that designs, sources, and markets intimate apparel products under the Maidenform, Flexees, and Lilyette brand names. Maidenform is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers, distributors, dealers, and competitors have for the Maidenform, Flexees, and Lilyette brands. In other words, Maidenform and its major brands have strong _________.

Answer 1

Maidenform and its major brands have strong brand equity.

Explanation:

Brand stocks refer to the added value of a single company for the same commodity. This renders one substance better than others. Brand loyalty renders a company better or worse than other brands.

Apple: Apple's market share best example.

Brand equity includes three basic components: the understanding of customers, negative or beneficial consequences and the resultant valuation.

Name equity funds also operate in the same market or field.