Question

When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?
A) A company can purchase information from outside suppliers.
B) A company can take advantage of government data sources.
C) A company can use online customer feedback systems to collect data.
D) A company can network externally.
E) A company can use its sales force to collect and report data

Answer 1

Answer:

"B"

Explanation:

Market intelligence are sets of tool that can provide information about customers , competitors and other market related factors in order to increase market shares , reduce cost and improve profit

A lot of information are required and can be time consuming and costly .

To this effect  an organization always look out for the best possible ways of achieving this in a cost effective way.

We have experts who are specialists in this and an organization can also make use of available data that are related to their marketing objectives.