Press Windows logo key + X Key.
Click on Control Panel.
Double Click on Troubleshooting.
Click on View all option, on left hand side of the window.
Click on Search and indexing and follow the on screen instructions.
"If you're not paying for it, you are the product."
Your information and (buzzword warning) "big data" are being collected and potentially sold in ways that you cannot control.
Its called a genesis program
Adding a filter to a picture can change the whole effect of the picture. Say you wanted a more vintage theme for your picture, you could use a black and white theme to give it an old timey feel. Different filters can add effects to the picture, maybe the filter gives your picture a blueish cool toned tint, or maybe it adds more light to the filter.