I believe the answer is: avoidance of guilty feelings and <span>negative reinforcement.
The avoidance of guilty feelings is a defense mechanism because guilt could often lead to personal stress.
The negatve reinforcement under this situation refers to the effects that might cause a certain decrease in our standard of life (such as negative treatment from other people or some physical harm)</span>
Answer:
The answer is - Satisfaction
Explanation:
The options are;
A) perceived value
B) satisfaction
C) equity
D) engagement
E) lifetime value
The answer is B- Customer Satisfaction
Customer satisfaction is defined as a customer or consumer's overall happiness that shows the fulfillment he or she derives from doing business with a firm or using a particular product or service. It is often abbreviated as CSAT. As Sally attempts to find out if the lotion meets her expectations she is measuring her level of customer service.
If the manipulation of the independent variable causes a change in the dependent variable, covariance is established.
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