Pavlov referred to this as spontaneous recovery.
Answer:Men avoid asking for directions because they want to keep a sense of control.
Explanation:Men doesn't want to feel or look like they are not in control especially in front of their partners; it one of those things that are gender based and as society expect them to be . If is socially expected that a man shall be in control of thing and be the head leader so this pours to everyday life experiences.
This would be maintenance rehearsal, the practice of repeating something either verbally or in your head to hold in short term memory.
Erving Goffman refers to these behaviors as a characteristic of "front regions".
Everyday-life interaction is performed in different kinds of dramaturgical "regions," and in investigating the attributes of these locales, Goffman presents his notable refinement between the "scene" or the "front region" and the "back region." In the front area, Goffman battles, particular exhibitions occur before a crowd of people. Here, the entertainers assume their parts and modify their exhibitions as per the predominant regulating structure.