Question

Suppose you work at a business unit that has group of people who would rather wait to try a new technique. They listen to and follow the opinion leaders. They would be classified as the _________.

Answer 1

Answer:

Early majority

Explanation:

According to Roger's diffusion of innovation models, in the technology or innovation adoption life cycle, the people who are interested in trying out new technology or techniques and are willing to wait for the new technology to be available are called the early majority. This model was presented in 1962 and suggests that the early majority people percentage is about 34% of the total.