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Aneli [31]
3 years ago
6

For revenue managers working in the lodging industry the term ""Place"" in the 4P’s of the Marketing Mix refers to two items. On

e is the physical location of the hotel. What is the second?
Business
1 answer:
Ilya [14]3 years ago
4 0

Answer:

The property's distribution channels.

Explanation:

The marketing mix is commonly performed through the 4 P’s of marketing which are:

Price.

Product.

Promotion and

Place.

And the term 'Place' or 'Placement' in the 4 P’s of the marketing mix has to do with how the service will be rendered to the customer. And this refers to the physical location of the hotel and distribution channels, that is, how the service can be rendered to the customer and help assess what channel is the most suited to a service.

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The environmental protection agency of a county would like to preserve a piece of land as a wilderness area. The current owner h
makvit [3.9K]

Answer:

a. Assuming that the yearly benefits, which are measured in real dollars, accrue at the end of each of the 20 years, calculate the net benefits of leasing the land. Should the environmental protection agency pay for this piece of land?

the net benefits of leasing the land = the present value of the benefits generated

PV = annual benefit x pv annuity factor

  • annual benefit = $110,000
  • pv annuity factor 20 years, 4% = 13.590

PV = $110,000 x 13.59 = $1,494,900

Since the present value of the benefits is higher than the lease price, then this transaction should be carried out.

b. Some analysts in the agency argue that the annual real benefits are likely to grow at a rate of 2 percent per year due to increasing population and county income. Recalculate the net benefits assuming that they are correct. Should the environmental protection agency pay for this piece of land?

this is a growing annuity, therefore we have to use the following formula:

PV = [p / (r - g)] x {1 - [(1 + g)/(1 + r)]ⁿ}

  • p = $110,000
  • r = 4%
  • g = 2%
  • n = 20

PV = [$110,000 / (4% - 2%)] x {1 - [(1 + 2%)/(1 + 4%)]²⁰} = $5,500,000 x 0.321833005 = $1,770,081.53

Since the present value of the net benefits are even higher now, then the environmental agency should definitely pay.

5 0
2 years ago
Which of the following is NOT an example of fixed expenses?
brilliants [131]

Answer:

A.

Health insurance premium

Explanation:

helping

3 0
2 years ago
Phoebe, a sales representative, is so excited during her sales presentation that she does not hear the customer's question corre
Westkost [7]

Answer:

<u>Selective Perception </u>

Explanation:

Selective perception refers to a psychological state wherein, an individual perceives and comprehends only that information he/she finds desirable, thereby ignoring the rest of the information during communication.

So, any of the viewpoints or ideas which appear conflicting to one's own are ignored and discarded under such a psychological state.

In the given case, Phoebe got excited during her presentation that she missed out upon hearing customer's questions. In such a state of excitement, her mind only perceived what she desired, thereby ignoring anything which appeared undesirable.

So post providing inappropriate answers, she went on with her presentation , i.e she got carried away in excitement. Such psychological state indicates the operation of selective perception.

6 0
3 years ago
A random sample of 12 lunch orders at noodles and company showed a mean bill of $12.99 with a standard deviation of $4.6. find t
kow [346]
12.99 + 4.6 = 17.59 / 98
6 0
3 years ago
What can be done when parties are faced with moral differences that seem to be intolerable?
nirvana33 [79]
They can go to a well known reputable counsellor and both present their points of view and their reasoning and discuss it with the counsellor who should be able to delve into the reasoning for their moral positions and perhaps find common ground for the two positions or point out inconsistencies in the arguments of one to increase understanding of the other parties's position and arrive at a mutually beneficial result.
4 0
3 years ago
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