Question

The creative in the role of the _____ would most likely state that a full-page ad for free checking accounts in "The Wall Street Journal" is a waste of resources for a community bank.

Answer 1

Answer:

The correct answer is E. Judge.

Explanation:

You have to consider the type of medium in which you plan to guide, since depending on the prestige it has, this will be the price that will have to be paid to be able to show a product or service. The Wall Street Journal is a means of global recognition, and its target audience is not only the USA, but the entire world. A community bank should focus on applying its marketing strategy in a local environment, since it is its main radius of action. When you have a country projection level, you could think about setting up a prestigious medium like the one presented in the example.