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3 years ago

One role of marketing communications in the problem recognition stage of the purchase decision-making process is to:

Business

1 answer:

vlada-n [284]3 years ago

6 0

Answer: help distribution partners identify product availability problems.

Explanation:

The options are:

a. alert the company about problems in conveying a message to target consumers.

b. resolve consumer problems with customer service outreach.

c. remind consumers of existing needs.

d. help distribution partners identify product availability problems.

e. educate consumers about features and benefits.

One role of marketing communications in the problem recognition stage of the purchase decision-making process is to help distribution partners identify product availability problems.

It should be noted that marketing communications can help identify the needs or problem that consumers have.

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After spending months finalizing a marketing plan, the lead marketing manager presents it to the entire company. It soon becomes

Sauron [17]

The correct answer is A) alignment.

After spending months finalizing a marketing plan, the lead marketing manager presents it to the entire company. It soon becomes clear that the budget given in the plan is far lower than the marketing team had determined it would need. This mistake is likely a result of a lack of alignment.

This means that the marketing manager did not respect the parameters originally indicated. His numbers did not align with the necessities of the plan, which means that he did not take into consideration some important factors that at the end, affected the end result of the budget.

7 0

2 years ago

Jagadison Co. leases computer equipment to customers under sales-type leases. The equipment has no residual value at the end of

Olegator [25]

Answer:

$360,308

Explanation:

The computation of the total amount of interest revenue is shown below:

But before that we have to determine the annuity payment per year which is

Annuity payment per year is

= Fair value ÷ PVIFA for 10% for 5 years

= $991,692 ÷ 5.868

= $169,000

Now Total payments for eight years is

= $169,000 × 8

= $1,352,000

So, the amount of interest revenue is

= Total payments made for eight years - Fair value

= $1,352,000 - $991,692

= $360,308

8 0

3 years ago

Swifty Industries had the following inventory transactions occur during 2014: Units Cost/unit 2/1/20 Purchase 55 $46 3/14/20 Pur

kykrilka [37]

Answer:

$3,785

Explanation:

FIFO Inventory valuation method requires that the Inventory which is purchased first should be sold first and inventory Purchased at last should be sold at last.

As we know Gross profit is the Net of Sales and Cost of Goods Sold.

Sales $9,800

Cost of Goods Sold ($6,015)

Gross Profit $3,785

All workings are made in an MS Excel File, which is attached with this answer Please find it.

Download xlsx

5 0

2 years ago

Suppose there are only two firms that sell smartphones: Flashfone and Pictech. The following payoff matrix shows the profit (in

Ann [662]

Answer:

Flashfone and Pictech

a. If Flashfone prices high, Pictech will make more profit if it chooses a (high,low) __low___ price, and if Flashfone prices low, Pictech will make more profit if it chooses a(high,low)___low____ price.

b. If Pictech prices high, Flashfone will make more profit if it chooses a(high,low)__low____price, and if Pictech prices low, Flashfone will make more profit if it chooses a (high,low) __low____ price.

c. Considering all of the information given, pricing high (is, is not) _is not_ a dominant strategy for both Flashfone and Pictech.

Explanation:

a) Data and Calculations:

Pictech Pricing

High Low

Flashfone Pricing High 11, 11 2, 18

Low 18, 2 10, 10

b) A dominant strategy exists if Pictech or Flashfone would implement a particular strategy that benefits it no matter what the other firm does.

3 0

2 years ago

Consider a university that purchases replacement chairs for its classrooms. The purchasing manager knows that the annual demand

Ierofanga [76]

Answer:

b. $866

Explanation:

Annual demand from the question = D = $500

the ordering cost = S = $200

then the cost of carrying H = $15

we have to calculate the economic order quantity

= sqr(2*D*S)/H

= sqr(2 x 500 x 200)/25

= sqr(13333.3333)

this equals 115.469

which is approximately 115.5

next we have to calculate inventory ordering cost

= (D * S)/EOQ

= 200 *500/115.5

= 865.5

When approximated becomes $866

8 0

3 years ago