Question

One role of marketing communications in the problem recognition stage of the purchase decision-making process is to:

Answer 1

Answer: help distribution partners identify product availability problems.

Explanation:

The options are:

a. alert the company about problems in conveying a message to target consumers.

b. resolve consumer problems with customer service outreach.

c. remind consumers of existing needs.

d. help distribution partners identify product availability problems.

e. educate consumers about features and benefits.

One role of marketing communications in the problem recognition stage of the purchase decision-making process is to help distribution partners identify product availability problems.

It should be noted that marketing communications can help identify the needs or problem that consumers have.