Question

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering ________, proxying _____ and inspiring _____.A. Price; strategy; innovationb. Switching costs; quantity; performancec. Expenses; marketing; respectd. Search costs; quality; truste. Customer concern; investment; profits

Answer 1

Answer: d). Search costs; quality; trust

Explanation:

A strong brand can be an exceptionally powerful resource for competitive advantage by lowering search cost, proxying quality and inspiring trust. Lower search cost and high quality will provide a competitive advantage to the firm over other brands offering similar product. Inspiring trust of the consumers on the brand will enable them to get a large consumer base. If the customers have faith or trust in our brand then they will not buy other brands even if they sell at a lower price.

Thus, the correct option is d, Search costs; quality; trust