Question

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Answer 1

Answer:

Multidomestic

Explanation:

Multidomestic marketing strategy is one where a company modifies it's products to meet the local needs of the country in which it is located. For example introducing a particular flavor of a drink that is well accepted in a country.

Companies that practice multidomestic strategy tend to have many differentiated products to serve different countries.

In this instance Disney featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Answer 2

Answer: Multi domestic marketing strategy.

Explanation:

A muti-domestic marketing strategy is a strategy through which companies seek to achieve great local responsiveness by tailoring their marketing strategy and product offering to match separate national conditions.

Marketing, production, retailing and distribution activities are established in the major markets where business takes place. The marketing strategy is used by multinational corporations to derive economies of scale.