Question

In their​ research, Fiber One product managers consistently heard that the awful taste of fiber was a real barrier for many​ consumers, even though they realized they needed more fiber in their diets.​ So, during the​ __________ phase of the new product development​ process, the team at Fiber One tested different product formulations for its new Fiber One bars to ensure the product achieved the optimum​ taste-fiber trade-off.
commercialization
B.
business analysis
C.
product development
D.
idea screening
E.
concept testing

Answer 1

Business analysis phase of the new product development​ process