Question

Maryam phoned her auto insurance agent to renew her policy. The agent told her about new types of insurance now available-to cover her apartment, or even the engagement ring she just got from her fiancé. The agent was pursuing a __________ growth strategy.

Answer 1

Answer:

The correct answer would be, Product Development Growth Strategy.

Explanation:

In Product Development Growth Strategy, the company emphasizes in the promotion of the new or existing product in new or existing market. In this strategy, the existing products or services are modified just a way that they look new and exciting for the existing or the new clients. When there seems little to no opportunity for new growth in a company's current market, this product development growth strategy is used.

So the auto insurance agent is also using this strategy with his existing customer, Maryam, who called him to renew her policy. He tells her about some new exciting features that has been included in their services. So he basically is promoting or pursuing a product development growth strategy.