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After a firm has determined its position in the global market, it will typically seek to meet the needs of global markets by tailoring its marketing mix to the needs of consumers in individual markets.
<h3>What is global market?</h3>
Global market involves planning, producing, placing, and promoting a business' products or services in the worldwide market.
It is not limited to specific geographic locations but rather involves the exchange of good, services, and labor anywhere.
Examples of global markets are :
- Fast-moving consumer goods
- Clothing
- Automobiles
- Banking,
- Fast food companies
Hence, a firm will typically seek to meet the needs of global markets by tailoring its marketing mix to the needs of consumers in individual markets.
Learn more about global market here : brainly.com/question/20860719
Answer:
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Answer:
<u>Environmental forces.</u>
Explanation:
Environmental forces refer to the entire macroenvironment in which the company is inserted, so they are forces that the organization cannot control, so in order to survive in the market, the company must adapt and monitor environmental forces.
The political, legislative, economic, social, competitive and technological forces, which are the forces that make up the company's macroenvironment, are extremely changeable, so the importance of being constantly monitored, as they may include relevant challenges for the company, such as entry new competitors in the market, legislative and other changes.
But they can also set great growth opportunities, and improve decision-making based on available information from environmental forces.
