Question

Andy compares mattresses. A twin-sized NightSoft mattress at the large chain BuyRite costs $1,500. The BuyRite saleswoman tells Andy that the company's 24-hour customer service, free mattress cleaning, and 60-day return policies are the best in the business.
A similar twin-sized model, the DarkNights mattress, at the small store Joe's Bed and Linens, costs $1,495. The salesman at Joe's tells Andy that this store offers a 30-day money-back guarantee, plus free delivery.

Which of these is Andy experiencing?

Answer 1

The one that is Andy experiencing is  : Non-price competition in a competitive market

In this type of market, the consumer is basically choose their decision based on the attribute of their products, (in this case, andy would likely to choose the one that provide better service, not the price alone)

hope this helps