Question

Aggressive marketing in the context of format wars: a. does not encompass point-of-sales promotion techniques. b. deters early adopters. c. usually triggers a negative feedback loop. d. helps a company jump-start demand. e. results in lower emphasis on killer applications.

Answer 1

Answer:

Helps a company jump-start demand

Explanation:

Format war in business is defined as competition for market dominance between producers of a particular type of technology with closely related functions.

Aggressive marketing are strategies employed to gain and ensure survival in a new market.

A typical example an aggressive marketing in the format war is selling a software at a low price but a relatively high price for support service.

One of the advantages is that it helps a company jump -stand demand among competitions