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sladkih [1.3K]
3 years ago
13

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells s

mart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad?
Business
1 answer:
Novay_Z [31]3 years ago
7 0

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The  two searches may prompt the ad are

  • Smart refrigerator reviews
  • Energy-efficient fridge

Explanation:

Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.

When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results  in  customers searching for a different product.

For a successful  search campaigns, one should  use broad match, phrase match, or exact match negative keywords.

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A bond has a par value of $1,000, a current yield of 6.84 percent, and semiannual coupon payments. The bond is quoted at 100.39.
Usimov [2.4K]

Answer: $34.33

Explanation:

From the question, we are informed that bond has a par value of $1,000, a current yield of 6.84 percent, and semiannual coupon payments and that the bond is quoted at 100.39.

Thee amount of each coupon payment goes thus:

We have to calculate the bond price which will be:

= $1000 × 100.39%

= $1000 × 1.39

= $1003.9

It should be noted that the current yield is calculated as the annual coupon amount divided by the bond price. This will be:

6.84% = annual coupon amount ÷ $1003.9

Annual coupon amount = $1003.9 × 6.84%

= $1003.9 × 0.0684

= $68.67

Each coupon amount will now be:

= $68.67/2

= $34.33

6 0
3 years ago
Betty, a teenager, starts a business selling cupcakes to coffee shops and restaurants. she strives to increase either the market
pav-90 [236]
I believe this illustrates <span>sales-oriented pricing
The purpose of </span><span>sales-oriented pricing is to increase the total market shares that the company has for a certain type of product.
Large market shares means that the company had the most awareness and obtain a certain advantage compared to other competitors.</span>
5 0
3 years ago
Statement 1: "In the game of chicken, two teen agers had cars and were directed to drive as fast as they could at each other and
Jlenok [28]

Answer:

Statement 2 is true and 1 is false  ( C )

Explanation:

From the statements given above we can deduce that statement 2 is true while statement 1 is false and this is because there isn't one pure Nash Equilibrium in a pure strategy game that will solve the game as portrayed in statement 1, instead there will be two(2) pure Nash equilibrium.

3 0
3 years ago
A risk premium A. is the minimum amount a decisionminusmaker would pay to avoid taking a risk. B. is the maximum amount a decisi
photoshop1234 [79]

Answer:

D

Explanation:

The risk premium is the difference in interest rate between two parties. It can also be defined as the overprice that a country pays to be financed by markets, in comparison with other country. The risk premium is popular in the bonds market. For example, country A has bond interest rate of 4% and country B has bond interest rate of 6%, the risk premium is the difference between both interest rates: 2%. We can conclude that country B is riskier than country A because it offers a reward to investors (2% more) to acquire their debt.

According to this, the risk premium is the maximum amount that a decision maker needs to compensate risk. The risk premium is defined by how risky a country is. (I would say that it is the minimum amount needed to compensate risk, but this is the answer that better fits with the risk premium definition).

7 0
3 years ago
List 5 ways by which Artificial intelligence (AI) can be used to drive our business.​
FrozenT [24]
Artificial intelligence can be used to solve problems across the board. AI can help businesses increase sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. ... Logistics companies can use AI for better inventory and delivery management. narrow or weak AI, general or strong AI, and artificial superintelligence.
7 0
3 years ago
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