1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
sladkih [1.3K]
3 years ago
13

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells s

mart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad?
Business
1 answer:
Novay_Z [31]3 years ago
7 0

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The  two searches may prompt the ad are

  • Smart refrigerator reviews
  • Energy-efficient fridge

Explanation:

Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.

When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results  in  customers searching for a different product.

For a successful  search campaigns, one should  use broad match, phrase match, or exact match negative keywords.

You might be interested in
Heavy​ Products, Inc. developed standard costs for direct material and direct labor. In​ 2017, AII estimated the following stand
Nitella [24]

Answer:

Direct labor efficiency variance= 0

Explanation:

Giving the following information:

Direct labor 0.2 hours $ 35 per hour. During​ June, Heavy Products produced and sold 16,000 containers using 3,200 direct manufacturing labor-hours at an average wage of $ 51.00 per hour.

Direct labor efficiency variance= (Standard Quantity - Aactual Q)*standard rate

Direct labor efficiency variance= (0.2*16,000 - 3,200)*35= 0

5 0
3 years ago
True/ false. Initiative means acting only when asked to.
grigory [225]
False. It involves the ability to take charge of things or starting/doing things independently on ones own.
5 0
3 years ago
Read 2 more answers
Which of the following does not belong in the M2 category? near money money market mutual funds deposits in savings currency hel
Finger [1]
Currency held in bank vaults.

Hope this helps :)
4 0
3 years ago
Read 2 more answers
Paul McLaren holds the following portfolio: Stock Investment Beta A $150,000 1.40 B 50,000 0.80 C 100,000 1.00 D 75,000 1.20 Tot
xeze [42]

Answer:

- 0.260

Explanation:

The computation of portfolio beta is shown below:-

Stocks     Value          Weight (a)         Beta (b)     Portfolio Beta (a × b)

Stock A    $150,000   0.4000               1.4              0.560

Stock B    $50,000     0.1333                0.8             0.107

Stock C    $100,000    0.2667              1                  0.267

Stock D     $75,000     0.2000            1.2               0.240

Total         $375,000                                                    1.173

Now the revise of beta with stock E is

Stocks     Value          Weight (a)         Beta (b)     Portfolio Beta (a × b)

Stock E    $150,000   0.4000               0.75             0.300

Stock B    $50,000     0.1333                0.8               0.107

Stock C    $100,000    0.2667              1                    0.267

Stock D     $75,000     0.2000            1.2                 0.240

Total         $375,000                                                 0.913

Now

Net Change in Beta of Portfolio is

= Beta of portfolio with Stock E - Beta of Portfolio with Stock A

= 0.913 - 1.173

= - 0.260

This is the answer but the same is not provided in the given options

4 0
3 years ago
Give at least three examples of how podcasts could replace more traditional message formats in business
vivado [14]

Answer:

Explanation:

Podcasts are usually means by which organizations avoid regulatory bodies, such as American Federal Communications Commission (FCC), that would not allow a program to be broadcast in traditional media.

Podcasts create brand fanatics. This is the essence of long-form content marketing. Each time a customer listens to a podcaster speak with authority, the podcaster is establishing himselves as a thought-leader.

Podcasting is an unconventional way of informing the public of new drugs and processes to improve medical awareness.

These podcasts enable health and wellness education to be widely accessible.

Politicians also explore political themes,provide the public with Presidential addresses, speeches, and press briefings using podcasts.

5 0
3 years ago
Other questions:
  • On January 1, Butte Company's valuation allowance for trading investments account has a debit balance of $23,200. On December 31
    8·1 answer
  • Renfroe Corporation is considering the purchase of a machine that would cost $22,712 and would have a useful life of 5 years. Th
    8·1 answer
  • Intelligent Tool Corp. is planning to set up a production plant abroad. It has selected five potential countries based on their
    5·1 answer
  • Investigating communication in the workplace by finding optimal ways to set up a communication network system for employees who
    10·1 answer
  • Oldhat Financial starts its first day of operations with $11 million in capital.A total of $120 million in checkable deposits ar
    6·1 answer
  • ​________ is used to describe how changes in price affect a​ consumer's purchasing​ power, and​ ________ is used to describe how
    13·2 answers
  • Page(s) 39-41 2.3. What are the benefits of specialization and trade? In one month, Mikhail’s Furnishings can make 160 carpets o
    12·1 answer
  • Read the paragraph. preparation is the key to success when hiking. hikers must research weather conditions and wear appropriate
    12·2 answers
  • Telecomp is a U.S.-based manufacturer of cellular telephones. It is planning to build a new manufacturing and distribution facil
    14·1 answer
  • A general rule of thumb is to keep your credit utilization rate at 30% or lower. What is your approximate credit utilization rat
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!