Question

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad?

Answer 1

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The  two searches may prompt the ad are

• Smart refrigerator reviews
• Energy-efficient fridge

Explanation:

Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.

When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results  in  customers searching for a different product.

For a successful  search campaigns, one should  use broad match, phrase match, or exact match negative keywords.