Question

Estephanie, Yahaira, and Adamaris, all African Americans, worked in the advertising department of a large cosmetic company with a multi-cultural employee base. One day, while eating lunch with Estephanie and Yahaira, Adamaris noted that most of the counter displays and advertisements for the company’s products featured light-brown-skinned women. The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin. They developed an advertising campaign that included women of a wide spectrum of skin tones. How has diversity awareness most benefited this company?

Answer 1

Answer:

D. It has broadened the marketing efforts to include a wider customer base which could improve sales.

Explanation:

The most suitable alternative for this issue is the letter D, Broadened marketing efforts to include a larger customer base, which could improve sales.

This is because when developing an advertising campaign focused on raising awareness of diversity, the company reaches new customers through inclusion and representativeness, especially when it comes to the black public, which is still often overlooked by advertising campaigns.

It is also important to emphasize the importance of an organization presenting a multicultural base of employees, because through it and the employees' personal experience it was possible to identify problems that helped the company to achieve such benefits.