Question

For which of the following products is its manufacturer most likely to use intensive distribution? Multiple Choice Waterford crystal Hershey chocolate bars Refrigerators Pepperidge Farm cherry turnovers Harry Potter books

Answer 1

Answer: The correct answer is "Hershey chocolate bars".

Explanation: For Hershey chocolate bars its manufacturer most likely to use intensive distribution due to the characteristics of the product, which are of the edible type, of consumption and of the type of market in which it is competing, to maintain its competitiveness in the market it is necessary to use an intensive distribution.

Answer 2

Answer:

The correct answer is letter "B": Hershey chocolate bars.

Explanation:

Intensive distribution takes place when a company introduces its products in as many markets as possible with the intention of having them available for as many consumers as possible. Market segmentation is null in this approach. Soft drinks, cigarettes, chocolate bars, and candies are examples of products that typically follow intensive distribution.