Lock the card, and contact the bank.
Answer and Explanation:
b. Previous expenditures associated with a market test to determine the feasibility of the project, provided those costs have been expensed for tax purposes.
The answer is recency. This part of the RFM model. It is a marketing investigation tool used to classify a firm's best customers by calculating definite factors.
The RFM model is founded on three quantitative factors which are:
Recency - How recently a customer has made an acquisition or purchase of productFrequency – How frequent or often a customer makes a purchaseMonetary Value - How much cash a customer spends on purchases
RFM analysis often sustains the marketing saying that "80% of business comes from 20% of the customers."
The degree of intimacy in a relationship depends on the depth and breadth of the information shared together to the psychologist Altman and Taylor, they developed the Social Penetration Theory wherein it explains the differences of communication of relationships. The various aspects of person's life are referred to breadth while the depth is the details regarding these areas.