The new era of globalisation has paved the way for the new technology. Video conferencing, in the business sector, has gained a lot of popularity because it has given an opportunity for people to interact and participate interactively. It provides a high degree of channel richness, perfect quality. Video conferencing helps people to interact and communicate despite the long distance.
According to the law of supply and demand, when the price of an specific good or service decreases, the quantity demanded for that good or service will increase.
For example, if the price for a movie ticket is $10, 100 people will go to the movies. If the movie theater starts a promotion and lowers the price for movie tickets to $6, many more customers will be willing to go the movies. Either because they believe watching a movie in the theater is worth 6$ or more, or because they will now be able to afford going to the theater.
The importance of marketing for the agricultural and food sectors in developing countries is to generate greater productivity and positioning in the domestic and global market.
<h3 /><h3>How important is marketing in agriculture?</h3>
In developing countries, agriculture continues to be one of the primary economic activities, for this reason, the greater the marketing for agriculture, the greater the promotion of the sector in the country and in the global market, increasing productivity, negotiations and international transactions.
Marketing is a set of techniques and actions capable of generating awareness about a brand, generating promotion and creating value for a sector or a brand, attracting consumers and competitiveness.
Therefore, agriculture in developed countries depends on marketing to develop more and more, become productive and valued by stakeholders.